Visual Designer

Picnic is a human centered brand in a digital world. We provide a better way to help every family enjoy good food every day, that is most affordable, hassle-free and sustainable. We cut out the unnecessary, so we can enjoy the essential. In the rush of daily life, Picnic puts smiles on people's faces with its authentic and innocent style. Our playful and non-gimmicky qualities ensure our communication resonates on a personal level, building trust in a lighthearted way and adding a subtle dose of delight to everyday life.

If you're a passionate Visual Designer, we're offering you the opportunity to join the team at our Amsterdam HQ and help shape the visual direction of Picnic’s campaigns and in-app promotions.

Note: this is not a UX/UI design job.

At Picnic, we're always looking to create the best shopping experience for our customers, by making it as easy as possible to find the right products, while also inspiring them to try something new. At the design level, there is the continuous challenge of the small design space, as everything must fit in a small screen. The Store team is responsible for doing just that: improving the shopping experience, telling Picnic's story and showing the right campaigns at the right time, to make sure customers stick.

As a Visual Designer, you'll join a team of Designers, Store Managers, Promo Coordinators and Copywriters. Together, we shape Picnic’s campaigns that play a vital role in showcasing our assortment and driving conversion. The deliverables include all visuals for a promo campaign in-app, from the start of a communication initiative until go-live. You think along with the design briefs, develop campaign visuals and help shaping Picnic’s visual identity. Each project, we aim to learn more about our customers and the commercial success of our campaigns.

Your goal is to design the most engaging store campaigns, as well as promo elements in our app that directly speak to our customers.

• Create and update promotion campaigns in our app
• Create and update product presentations and campaign visuals in our app
• Help prepare for campaign photoshoots and join shoots on-site
• Work and learn from experienced designers, photographers and business stakeholders internationally (Netherlands, Germany & France)
• Research retail trends and conduct competitor reviews to keep the team up to date
• Collaborate with the UX/UI team to create the best experience for our customers

• 2-4 years of working experience in visual design, preferably in a commercial and/or app environment
• Solid online portfolio showing a keen eye for detail paired with lots of creative flair
• Competent with Photoshop, Illustrator and Figma
• Self-starter with a “roll up your sleeves” attitude
• Experience with photoshoots and photography editing
• English skills on point

Every expert was once a beginner!
You’ll get plenty of opportunities to challenge yourself and grow, including the Lepaya Training, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference
You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact. Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place!

Teamwork makes the dream work
With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat
You’ll get a variety of healthy lunches, as well as snacks and drinks—enjoy!

Stay healthy
Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials.

There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing!

Commitment to equal opportunities
Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.