Project Manager Membership Marketing - Temporary-duplicaat

We are looking for a Senior Manager to join the Membership Marketing team at an international fashion brand with HQ in Amsterdam!

As the Senior Manager you will develop and execute the strategy to build a world-class membership and loyalty program that consumers across Europe will want to join and be a part of. You will formulate a mid- to long-term winning membership strategy based on member data, insights, benchmarking, and research. You will gain stakeholder support for your engaging, shared vision and influence development and implementation by providing strategic insights and inputs. Your vision will always prioritize the brand, business, and consumer.

This is a temporary position that will last a minimum of 6 months. If you are interested in this role, please get in touch!

We are looking for a Senior Manager to join the Membership Marketing team at an international fashion brand with HQ in Amsterdam!

As the Senior Manager you will develop and execute the strategy to build a world-class membership and loyalty program that consumers across Europe will want to join and be a part of. You will formulate a mid- to long-term winning membership strategy based on member data, insights, benchmarking, and research. You will gain stakeholder support for your engaging, shared vision and influence development and implementation by providing strategic insights and inputs. Your vision will always prioritize the brand, business, and consumer.

This is a temporary position that will last a minimum of 6 months. If you are interested in this role, please get in touch!

The Digital & Membership team sits within the EMEA Direct-to-Consumer (DTC) Hub, which oversees all direct-to-consumer channels. Within the Digital & Membership team, the Membership & CRM pillar aims to establish the number one premium fashion retail benchmark for membership and CRM, transforming EMEA DTC into a members-first business. Their focus is on designing state-of-the-art membership programs that customers want to be a part of, acquiring new members through a robust program, and maintaining direct and personal relationships through valuable and relevant communication, benefits, and offers. The ultimate goal is to increase repeat purchases through the best membership program in the industry. They achieve this by combining the power of data and insights with passion, collaboration, and trust in our team and iconic brands.

Your key stakeholders include the full Membership & CRM team, EMEA DTC teams (e-commerce, full-price, outlet), tech and development teams, as well as EMEA marketing functions and Hub retail & marketing teams.

This role reports to the Director of Membership.

Key Outputs & Responsibilities:

• Program Vision: Informed by thorough analysis and strategy work, and in partnership with the Director of Membership, you will build a long-term membership and loyalty program vision that inspires and energizes both internal and external stakeholders and share it with the broad stakeholder group.
• Membership Strategy: In collaboration with the Member Insights & Tech Operations team, you will develop a deep understanding of our members' behavior and identify key areas of focus that will unlock the biggest opportunities based on the long-term growth ambitions. You will develop proposals to address these opportunities through improved program design and/or member engagement/activation tactics. For program design, integrate these into the program roadmap. For engagement/activation, partner with the Senior Manager of Member Growth to build concrete plans and report back on achieved impact.
• Program Roadmap: Translate the vision and strategy into short-term, mid-term, and long-term program roadmaps, which include program benefits and rewards, program mechanics, and omnichannel program experiences, engaging with stakeholders on feasibility.
• Competitive Research & Benchmarking: Regularly conduct comprehensive research on membership and loyalty programs and benchmark against top performers across all key program elements. Share the analysis and insights with the broad stakeholder group. Define an objective scoring mechanism to benchmark against key competition and demonstrate growth over time.
• Business Owner/Stakeholder: Act as the business owner/stakeholder for general member experiences and channel-specific member journey development towards e-commerce and retail (Membership In Store team) teams to ensure the program vision is translated into benefits and experiences, user journeys, and concrete briefs for the teams to work on. Influence stakeholder roadmaps and development by providing strategic context, insights, and analysis. For example, partner with the Digital Retail team to dramatically improve sign-up and identification methods in-store and drive an industry-leading experience in these journeys.
• Yearly/Quarterly Reporting: Together with the Member Insights & Tech Operations teams, take a mid-to-long-term view on reporting and analysis, and look at the bigger trends that would inform program design or yearly/quarterly strategies.
• Strategic (Project) Support: Support the Director of Membership on any strategic/tactical projects and continuously develop use cases for the membership program to provide strategic (data) input back into the organization.

Your salary will depend on your current knowledge and experience. Furthermore, it is a full-time hybrid position for 6 months.

How we'll proceed. Within four working days, we will let you know if you qualify for this position. We will schedule an introductory interview, either digitally or in-person. During this interview, we will inform you as fully as possible about the vacancy, the company and the rest of the procedure. After consulting with you, we will introduce you to our client and then continue to guide you through the application process. The Independent Recruiters Group has a large team of specialized recruiters. Each recruiter has a strong focus on their own area of expertise, which makes them the ideal sparring partner for both the candidate and the client.