Marketing Manager B2B (Agriculture Industry)

Your focus as a Marketing Manager will be in the Turf & Ornamental business. You will define a clear marketing and communication strategy with road maps and translate the strategy into tactical plans taking sales, market trends and customer needs into account. You will strengthen the corporate and product brand positioning and will work in close collaboration with global and local partners.

You will work for our international partner who is a global leader for plant nutrition in the Turf and Landscape and Ornamental market(T&O). They create an impact for a sustainable future with advanced technologies and strong brands that green the world.

Your focus as a Marketing Manager will be in the Turf & Ornamental business. You will define a clear marketing and communication strategy with road maps and translate the strategy into tactical plans taking sales, market trends and customer needs into account. You will strengthen the corporate and product brand positioning and will work in close collaboration with global and local partners.

You will work for our international partner who is a global leader for plant nutrition in the Turf and Landscape and Ornamental market(T&O). They create an impact for a sustainable future with advanced technologies and strong brands that green the world.

In this role, you will bring together all disciplines that are needed to take customer experience to a higher level, create effective campaigns and actions to transform to customer centric marketing communication. You will work in a complex matrix organization and connecting and influencing all different stakeholders is an important part of the role. In this role you will report directly to the VP and indirectly to the SVP Global Head. You will be working in a small team of 3, this means you too will have operational responsibilities.

Your main responsibilities are:

• Lead the Marketing Communications team of marketing communication managers/specialists for the T&O markets. You have 3 people based in The Netherlands and connect with other specialists through Europe;
• Set out an effective marketing communication, content and campaign strategy to increase customer engagement;
• Support international marketing management by aligning strategies, plans and campaigns;
• Create effective marketing communication campaigns and activities to create awareness and sales opportunities for the T&O segments and its brands on all relevant channels (offline and online: social media, website, email marketing, lead management, customer journey research & mapping);
• Guide and inspire the marketing communication managers and coordinators across geographies and countries;
• Increase reach and output, in both internal and external target audiences such as distribution partners and end-users;
• Lead T&O digital transformation roadmap and related projects such as lead management;
• Define clear KPIs, measure and track on a regular basis and adjust when needed;
• In the online marketing field, work together with the global digital team to improve the company's online presence;
• Organizing PR initiatives;
• Manage relations with agencies;
• Manage all resources being people, time and budget.

The salary will be based on knowledge and experience.

How we'll proceed. Within four working days we will let you know if you qualify for the position. We will schedule an introductory interview, either digitally or in-person. During this interview we will inform you as fully as possible about the vacancy, the company and the following steps in the procedure. After consulting with you, we will introduce you to our client and then continue to guide you through the application process. The Independent Recruiters Group has a large team of specialized recruiters. Each recruiter has a strong focus on their own area of expertise. This makes them the ideal sparring partner for both the candidate and the client.