Conversion Rate Optimization (CRO) Specialist

At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you’re a passionate CRO Specialist, we’re offering you the opportunity to join the diverse team at our Amsterdam HQ and make a real difference in our scaleup environment.

As a CRO Specialist at Picnic, you will play a pivotal role in optimizing our website's performance and enhancing user experiences. You'll be actively involved in driving website conversions through strategic initiatives and data-driven decision-making. This position allows you to apply your hands-on experience to craft creative solutions, ensuring our digital presence is as effective and engaging as possible.

• Increase Website Conversion: You will be responsible for improving website conversion rates by identifying and implementing key initiatives. Running A/B tests and making data-driven improvements to optimise conversion paths should come naturally to you.
• User Experience Optimization: Continuously analyze user behavior and feedback to identify opportunities for enhancing the user experience. Implement changes to make the website more user-friendly and effective in increasing conversions.
• Collaboration with Stakeholders: Serve as the primary contact for all website-related issues. Collaborate closely with various stakeholders, including the employer branding team, web team, and recruitment operations, to align website content and functionality with business goals and user needs.
• Performance Monitoring and Reporting: Monitor website performance metrics and prepare regular reports. Use data-driven insights to inform decision-making and highlight the impact of implemented changes.
• Hands-on Implementation: Actively involved in executing changes directly on the website. This includes updating content, tweaking design elements, and making technical adjustments to enhance user experience and conversion rates.

• Experience: 1-3 years in CRO or a related field.
• Strong Communicator: Able to collaborate effectively with various stakeholders, including employer branding, web teams, and recruitment operations.
• Structured and Analytical: Skilled in data analysis and translating insights into actionable strategies. Proficient in running experiments, interpreting results, and managing projects efficiently.
• Technical Skills: Proficient with CMS, web analytics tools (e.g., Google Analytics, Google Search Console), A/B testing tools (e.g., Optimizely, VWO), and basic HTML/CSS. Capable of making direct website changes and troubleshooting issues.
• User-Centric: Focused on understanding and meeting user needs to enhance website experience and conversions.
• Proactive: Always seeking to improve the website, keep up with industry trends, and implement innovative, precise solutions for better engagement and conversions.

• You’ll get plenty of opportunities to challenge yourself and grow, including the Picnic Tech Academy, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

• You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact.
• Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place!

• With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

• You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

• Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials.
• There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing!

• We offer competitive compensation and a pension plan that looks out for your future self.

• We have an office first policy (the tasty lunch and Barista-made coffee may be a factor), but where possible, we like to enable people to work in ways that suit their working styles.

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.