Commercial Team Lead - Promo

At Picnic, we are changing the way people shop for groceries. We do this with our innovative and sustainable app-only service, without physical stores. One important part of our store is the weekly promotions we offer to our customers. Whether it’s about your all-time favourite, or something you have never tried: customers love to buy products with a discount! Therefore, it is essential that we have a relevant, diverse and strong promotional offer each week. And that's where we need your help! Are you passionate about creating a great offer for our customers and would you like to join our diverse team in Amsterdam? Let's get acquainted!

As Commercial Team Lead - Promo, you will be end-to-end responsible for Picnic's promo offering. Together with your team - consisting of five promo coordinators - you are making continuous trade-offs between offering customers the most relevant and attractive promotions. Your goal is to improve the overall commercial performance of Picnic.

Would you like to lead the execution of major promotional campaigns such as Europarade and Super Bundel Bonus Week and create new promo campaigns along the way? Don’t miss out!

• Develop a deep understanding of promotions through a combination of Picnic data, customer insights, and supplier input
• Identify commercial opportunities and track promising promotional campaigns from competitors
• Manage the full promotion budget and oversee main promo KPIs to enhance promotion-driven metrics
• Master the end-to-end promotion process, spotting ways to improve customer offerings, enhance collaboration, and increase profitability
• Evaluate your campaigns, identify areas for improvement, strengthen and develop our promotional brands
• Lead a team of dedicated promo coordinators, fostering personal growth.
• Ensure the smooth execution of weekly discount offers, while addressing operational challenges as they arise
• Set the commercial strategy and create a practical plan to drive promotional improvements and achieve targets

• Master’s degree, with a strong focus on analytical problem-solving
• 4-7 years of experience in a commercial and analytical environment such as retail, e-commerce or FMCG
• A commercial mindset, with a keen eye for opportunities, and confidence in decision-making
• Persistence and enthusiasm to see projects through to successful completion
• Excellent communication and stakeholder management skills
• Experience in people management with the ability to lift spirits
• A proactive approach to handling daily operations
• A genuine passion for food, consumer products and tech
• Fluent in Dutch and English

• Every expert was once a beginner!
  You’ll get plenty of opportunities to challenge yourself and grow, including the Lepaya Training, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference
You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact. Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place!

Teamwork makes the dream work
With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat
You’ll get a variety of healthy lunches, as well as snacks and drinks—enjoy!

Stay healthy
Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials.

There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing!

Attractive package

We offer competitive compensation and a pension plan that looks out for your future self.

Work-life balance

Where possible, we like to enable people to work in ways that suit their working styles. Our teams generally like to work 4 days at the office (the tasty lunch and Barista-made coffee may be a factor).

Commitment to equal opportunities
Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.